Sometimes, companies ask me: what marketing is the best for us?
I think, what grandma taught us.
Tradition, good manners. That is why people love handwritten thank you notes, nice cards, and proper invite with an envelope.
1) It builds relations and connects. It's like the friends that only call when they need you, or the ones that are genuinely interested in you. In the second case, you really want to help.
Customers will remember that you value them also at emotional level.
2) Step ahead of your rivals - that is also the power of marketing. But how can you stand out if your marketing is almost the same?
When was the last time you received a handwritten thank you card from a business? It happens, but not often. If a potential customer is deciding between you and the rivals with a similar quote… but you have sent them a card appreciating them previously, you already have “something extra”.
That does not guarantee business, but it does increase the chance.
3) Handwritten pieces impress - especially today, when there are other ways - text, email.
We know they require more effort, time, money = make us feel special and respected.
Be like granny.